Automotive.
The way customers shop for cars has drastically evolved over the years. With a significant shift towards online research and virtual showrooms means that the first impression a potential buyer has of a vehicle often comes from images and videos.
This change underscores the importance of creating visually compelling content that not only attracts but also informs potential customers.
The Power of Visual Content in Automotive Shopping
According to recent studies, over 90% of car buyers start their journey online, with the average buyer spending around 14 hours researching vehicles before making a purchase. Among these buyers, 80% say they watch videos to learn more about the car they are interested in, whether it's a detailed review, a walkaround video, or a demonstration of features.
Why Information is Key
We understand the unique needs of the automotive industry. Creating captivating visuals—whether through high-definition images or dynamic videos—that help customers connect with a vehicle on a deeper level.
Our content doesn't just show a car; it tells a story, highlights the features, and most importantly, builds trust.
When buyers can see and understand the product long before they visit the dealership, they arrive with a higher level of confidence and readiness to buy.
“Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases.”
Informed Decision-Making:
On average, car buyers spend nearly 14 hours online researching before making a purchase. This time is often spent comparing models, features, and prices across multiple websites, emphasizing the need for automotive brands to offer comprehensive and engaging content that meets these information needs.
Like what you see…
We would love to chat to you about bringing your automotive content to life.