a media company for ambitious brands

Your business’s biggest headache is who runs your content. That’s where we come in.

You’ve tried freelancers. You’ve costed an in-house hire. You’ve signed off on one agency engagement you’d rather forget. Content that books revenue still isn’t running. Let’s fix that.

Marketing teams at brands you already know

Built for marketing teams stuck between a freelancer roster and a hire they can’t afford.

Big agencies hand you to junior staff juggling six other clients. Cheap freelancers caption and schedule and ghost. A senior in-house hire costs £45k loaded, ramps for six months, and still can’t direct a shoot. We are the fourth option. Strategy, production, paid, and measurement, run as your team.

The Five-Step Plug-In

Five steps. One team. No handoffs.

One strategy. One brief. One bill.

The freelancer model breaks the minute somebody goes on holiday. The agency model bills by deliverable. The in-house model can’t be staffed at premium production quality without burning your headcount budget. We replace the lot with one team you brief once.

  1. 01

    Strategy that names the revenue, not the reach.

    Before any camera comes out, we agree the commercial outcome, the audience, and the measurement. The strategy doc is yours from day one.

  2. 02

    Shoot that’s directed, not vibed.

    Lean crew, full kit, agreed shot list. Our team directs, or one of the roster leads who knows the brief inside out.

  3. 03

    Edit cut to the outcome.

    In-house edit suite. Final Cut, Premiere, CapCut, retouching. Every asset cut to its destination platform and approval-routed before publish.

  4. 04

    Post on cadence. Not at midnight.

    Scheduled across the platforms that matter. Captions, hashtags, swipe copy. Paid layered on top where the strategy calls for it. You see every post before it ships.

  5. 05

    Improve analyse, improve, plan and report.

    Monthly review against the strategy. Attribution disclosed. What worked. What didn’t. What we’re changing next month. The deck you take upstairs.

The HR quote you've already costed

Two juniors. £52,000 in base salary alone.

Before you've kitted them out, recruited them, paid the on-costs, or had the conversation when one of them leaves.

Going in-house What you’ve quietly committed to.
Two junior hires
£52,000
Employer's NI
+ £7,200
Pension
+ £1,600
Software, kit, training
+ £7,000
Recruitment, sick days, day-one rights
+ £4,500
The moment one of them leaves, twelve months in
+ unbudgeted
Loaded, before output
£72,300+
  • Four-person in-house team, loaded £190k – £250k
  • Senior creative director, plus bonus £120k+
  • Big-name agency retainer £48k+ / yr
Cut differently

Tactical Drift is what broke your last three content engagements.

Six tools running ideation. Three freelancers writing captions in three different voices. A content calendar nobody owns. Three things we do differently.

From the marketing teams we plug in for

Don’t take our word for it. Take theirs.

All case studies
The retainer of choice

Marketing teams at £5m–£50m brands trust Fuelled to run content as a revenue line.

UK and Europe. Hospitality, yachting, aviation, lifestyle, B2B.
Working with Steve and the team at Fuelled has been nothing short of exceptional. The entire experience was seamless, enjoyable, and the results exceeded expectations. Truly a five-star team.
Rory Dixon Rory Dixon
I’ve been working with Steve and the team at Fuelled for a few years now. They are bang on it, business minded and very organised. I get the complete package with them and I am very happy.
Thomas Thomas
We’ve been working with Fuelled Agency for a while now, and they’ve consistently delivered. Their audits for YouTube and social media are detailed and actionable, giving us clear insight into what’s working and what’s not.
Saskia Brooks — Bikini Island Bikini Island
Their approach is professional, the quality of their work is top-notch. They truly feel like an extension of our own team. Highly recommended.
Michelle
The fourth option

You can’t hire it. You can’t outsource it. You can’t DIY it. So plug us in.

Thirty minutes on a call. We tell you straight whether content will move the needle for your business, before you’ve spent a penny. Or take the deck to your CMO first. Either works.