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Zen Yacht Clothing
One boat show. A content campaign that ran before, during and after. Reputation built in plain sight.
The brief
Boat shows are busy. Standing out takes more than showing up.
Zen Yacht Clothing — founded by Chantal — makes uniform pieces built around real crew life: fit, movement, comfort and the different body shapes found on board. Ahead of a major boat show, the brand was not relying on a stand or stall. The plan was to network directly — captains, managers, crew, suppliers, collaborators.
The problem: if someone met Chantal and looked the brand up that evening, the online presence had to back the conversation up. It needed to show the range, explain the product and make Zen easy to remember and talk to.
- Show the uniform range clearly before the event
- Make Chantal and the brand story visible
- Cover the show as an active campaign moment
- Keep conversations warm and extend value after the show
How it ran
Three phases. One campaign. A boat show that kept working.
01
Before. Build the profile.
Anyone meeting Zen at the show was going to look the brand up. The profile had to be ready.
- Product-led posts showing the full uniform range
- Lifestyle content showing pieces across day, evening and onboard settings
- Founder-led content positioning Chantal and her background
- Dubarry product content to anchor a trusted partner line
The aim was simple: when someone landed on the profile, they should immediately understand the product, see the standard and feel a reason to keep looking.
02
During. Show up visibly.
The event was treated as a campaign moment, not a few days of quiet networking.
- Event content showing Zen present and active at the show
- Real-time posts of conversations and connections being made
- Collaboration content opening dialogue with industry contacts
People were not only meeting the brand in person — they were also seeing it online. That double-visibility matters in industries built on relationships.
03
After. Extend the value.
Most brands let the momentum from an event disappear. The content was built to stop that.
- Thank-you posts acknowledging meetings and keeping conversations open
- Follow-up content keeping the brand visible after the show closed
- Content that supported supplier and collaboration conversations that opened during the event
Direct messages came in. Supplier conversations started. People mentioned seeing the brand during the event. The show became a reputation campaign that lasted beyond the days themselves.
Ready when you are
Want your next event to work harder than the day itself?
Thirty minutes on the phone. We’ll tell you whether content can build something real around your next big moment — before you’ve spent a penny. No proposal-by-stealth. No hard sell.