Why we built Fuelled this way

We sold the product before we filmed it.

Steve ran the dealership. Lisa ran the agency. The content is the third thing we got good at. Most agencies are run by people who’ve only ever run agencies. We’re not.

Meet the team → Let's chat

The people on the brief, by name

Three people. One commercial backbone.

You see the same faces from the first call to the monthly review. Continuity is structural, not personal.

Founder · Strategy · On-set direction

Steve.

Sales Manager at Vauxhall by 23. Moved to Land Rover, then built his own dealerships around digital sales, marketing and tech, scaling to £10 million turnover, 14 staff and a platform with over 6,000 vehicles. Trained in photography early, then later studied documentary film to sharpen story and cinematography when he stepped into agency life. Steve owns the commercial through-line on every retainer.

Founder · Strategy · Operations

Lisa.

Built Fuelled from a kitchen table. Runs the strategy phase on every retainer and the approval system that keeps the work on-brand across a hand-picked roster of creatives. If your retainer never sees a wrong-tone deliverable, that’s Lisa’s system. The agency model only works because Lisa designed it to.

Roster · Production · Hand-picked leads

The roster. Small. Hand-picked. Permanent.

We don’t take on freelancers. We build a roster. Each lead has been on a Fuelled brief before they run one. The roster stays small and hand-picked, so producers don’t change mid-engagement. You meet the people who’ll do the work before you sign.

Three models. None of them worked.

Three things every other agency model gets wrong.

We built Fuelled because the other three options break in predictable ways. Each one teaches you what to do instead.

01

Volume-retainer agencies bill by ego.

The senior who pitched you doesn't run the account. Junior staff juggle six clients each. The work shows it.

02

In-house hires can’t survive a holiday.

When the one person who knew the brand goes on annual leave, the content engine stops. You knew this before you costed the hire.

03

Freelancer rosters drift.

Six freelancers, six voices, no through-line. We've watched it happen too many times. We built the system that doesn't.

So we built the fourth option: a team you can plug in like infrastructure.

Five principles, no slogans

Commercial. Strategic. Central. Transparent. Hand-picked.

Anchored in behaviour, not slogans.

  1. 01

    Commercial-first.

    We won't shoot if we shouldn't. Strategy starts with the commercial outcome, not the creative idea. We've talked clients out of bigger retainers than the one we ended up signing.

  2. 02

    Strategy-led.

    No camera comes out before the strategy is signed off. If the strategy can't be measured against a P&L line, we don't ship the strategy.

  3. 03

    Centrally directed.

    The through-line is owned on every retainer. The roster executes to brief. Your producer doesn't change mid-engagement.

  4. 04

    Transparent by design.

    Pricing on the site. Notice terms on the site. Asset clauses on the site. No surprise media fees. No 'it depends' answers.

  5. 05

    Hand-picked.

    Small, hand-picked roster. The producer who starts your retainer is the one who finishes it. Your producer is named in your contract.

Kit and craft

For the Marketing Director who has to sign off on production quality.

Sony cameras. Leica. Nikon film. DJI drones and gimbals. Edits run in-house on Final Cut Pro, Premiere, and CapCut. Retouching in-house. The kit’s the easy part. The brief is the hard part.

  • Cameras · Sony, Leica, Nikon film
  • Aerials · DJI drones, DJI gimbals
  • Edit suite · Final Cut Pro, Premiere, CapCut
  • Retouching · in-house
  • On-set sound · lavs and shotguns, mixed live
  • Colour · per-platform graded

Where we work, who we work with

Hospitality. Yachting. Lifestyle. B2B. Aviation & Automotive.

Marketing teams at £5m to £50m brands across the UK and Europe. Verticals we know: hospitality, yachting, luxury lifestyle, aviation, automotive, B2B services. The mechanism works across all of them.

Sectors we know
  • Hospitality & lifestyle
  • Luxury yachting & marine
  • Aviation & specialist training
  • Automotive
  • Premium retail & ecommerce
  • Property & relocation
  • B2B services with brand ambition
Where we shoot
  • UK · all regions
  • Mallorca · year-round basecamp
  • Mediterranean · on charter
  • Europe · on brief
  • US · campaign work remote-directed
Brands we’ve worked with
  • Visa
  • Sunseeker (SSYS)
  • Bikini Island
  • The Helicopter Centre
  • Food Tours Balearics
  • Concepcio
  • Hadleys
  • Little Kickers
  • Zen
  • Vale Royal Kitchens
  • Love Padel Holidays
  • Mallorca Solutions
If you've read this far

You’re not browsing. You’re shortlisting. Let's have the call.

You’re past the question of whether you need a content team. The question is which one. Let’s have that conversation.

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