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Human-Led Visibility
Mallorca Solutions support expats, residents and business owners with the paperwork, processes and admin that come with moving to Spain. Real questions. Real team. Right audience.
The brief
Stop chasing volume. Start being findable to the right person.
This wasn’t a follower-count play. The client wanted enquiries from non-EU nationals who could afford the service and were close to making a move. The content had to feel human, on camera, and answer the questions that usually get whispered to a friend over WhatsApp.
Tax. Residency. Schools. NIE numbers. The unglamorous, decision-stage stuff. The kind of detail that earns trust before a single sales call happens.
One post proved the model. An educational Facebook update about the Spanish residency amnesty — explaining what it was, who it affected, and what to do — ended with a single CTA: Email us and ask us anything. Within 4–5 days it generated 70 direct email enquiries. Not from ads. From useful, timely content that reached the right people at the right moment.
- Real audience map
- Founder on camera
- Search-led titles
- Share-friendly formats
Reels that landed
Founder on camera. Plain English answers.
How it ran
Three moves. Right audience, right country, right intent.
01
Map the real audience.
Not just “expats”. UK, US, German and Swedish nationals making a permanent move, with a budget and a deadline. The brief got specific before the camera moved.
- Country-specific buyer questions
- Move-stage by month and year
- Budget bands and decision triggers
Country-specific buyer questions, move-stage by month and year, budget bands and decision triggers.
02
Put the founder on camera.
All the awkward questions, answered by the person who actually does the work. Tax. Residency. Schools. The stuff that earns trust because it’s specific.
- One question per video
- Founder-led, no script readers
- Captions optimised for silent watch
One question per video. Founder-led, no script readers. Captions optimised for silent watch.
03
Target at the content layer.
No ads. Targeting happened in the writing, the titling, and the hashtag use. The right country, the right query, the right answer.
- Search-led titles
- Country-tagged content
- Share-friendly formats so it travels in WhatsApp groups
A 128 percent click lift, no spend, and growth landed exactly where the client wanted it. Quality over volume, every time.
Ready when you are
Want enquiries from the right person, not just any person?
Thirty minutes on the phone. We’ll tell you straight whether content will move the needle for you, before you’ve spent a penny. No proposal-by-stealth. No hard sell. If it isn’t the right fit, we’ll say so.