B2B Marketing Support - Start up

Dealer Hive, a B2B platform supporting independent automotive dealers, wanted to expand its reach and drive engagement within a highly competitive market. Their goal was to position themselves as a cost-saving solution for dealerships while promoting their suite of services, including trade disposals, HR, warranty, drive-away insurance, and marketing solutions.

The key challenges included:

  • Building awareness among target dealerships.

  • Generating qualified leads through digital channels.

  • Demonstrating measurable ROI from marketing efforts.

Solution

Fuelled Agency partnered with Dealer Hive to develop and execute a two-pronged strategy:

  1. Email Campaigns

    • We designed and delivered targeted email campaigns featuring clear messaging and compelling calls to action, aimed at highlighting Dealer Hive’s unique value propositions.

    • The emails were tailored to the pain points of independent dealers, such as reducing operational costs and streamlining dealership processes.

  2. Social Media Campaigns

    • A social media strategy was implemented to engage dealerships and drive traffic to Dealer Hive’s website.

    • Content themes included cost-saving tips, industry news, and testimonials from satisfied clients to build trust and credibility.

The Results

The campaign delivered measurable results, including:

  • Increased brand awareness: Social media engagement rose by 35%, with notable increases in direct message replies.

  • Email campaign highlights: Achieved exceptional open rates of 40–51%, well above industry averages. Generated click-through rates of 2%, driving high-quality traffic to Dealer Hive’s landing pages