Social Media - Charters
Fuelled Agency was approached by Lifestyle Charters, a premier yacht charter company, to enhance its marketing efforts and establish a commanding presence in the competitive luxury travel industry.
Our goal was to showcase the bespoke experiences they offer while building brand awareness among their target audience of high-net-worth individuals and luxury travel enthusiasts.
We began by crafting a tailored social media strategy that aligned with their brand values of exclusivity and elegance. This included developing a cohesive content calendar and actively managing their social platforms to foster engagement.
With an organic growth plan, we increased their social media presence and refined their brand messaging to reflect their bespoke offerings across all platforms. We enhanced the online presence and increased customer inquiries through social media.
The Start
The biggest struggle was knowing what to post, when to post and who was going to post it. Recognising the need for a structured and impactful approach, we began by creating a tailored content plan that would serve as the foundation for their marketing efforts.
Our strategy focused on delivering a consistent and aspirational message across their platforms. We worked closely with the team to develop a cohesive content calendar that highlighted their bespoke services, from tailored itineraries to the premium experiences they provide on board. It was important to ensure that every post conveyed the luxurious lifestyle that the brand embodies, captivating their audience with the beauty of destinations, the elegance of their fleet, and the exclusivity of their services.
The Results
We started to generate inquiries through content creation. As well as increasing the following on Instagram and generating engagement on new and older posts put out. Showing that the content we utalised worked well for the audience we identified.