Automotive Marketing
With 90% of car buyers starting their journey online and spending an average of 14 hours researching, the dealership recognised the need for compelling visual content to capture attention.
However, their existing online presence lacked the high-quality imagery and engaging videos necessary to influence purchase decisions effectively.
The Power of Visual Content in Automotive Shopping
Among these buyers, 80% say they watch videos to learn more about the car they are interested in, whether it's a detailed review, a walkaround video, or a demonstration of features.
Why Information is Key
Fuelled Agency partnership was to create a comprehensive content strategy tailored to today’s automotive shopper.
High-Quality Images: Recognising that visuals are key during the research phase, we conducted a professional photoshoot that highlighted each vehicle’s unique features, from sleek exteriors to luxurious interiors.
Engaging Videos: With 80% of car buyers turning to videos to learn more and 75% influenced by what they watch, we developed short, impactful videos that showcased the vehicles in action and provided valuable insights into their features and benefits.
Optimized for Platforms: All content was designed to perform across social media, websites, and paid ads, ensuring maximum reach and engagement.
Tiktok for automotive
We launched a TikTok video series titled "Guess the Car in Under 10 Seconds", leveraging fast-paced, interactive content to engage users and drive organic reach.
Each video challenged viewers to identify a car based on limited visual cues, encouraging participation through comments, shares, and duets.
Format: Short-form, high-energy videos with engaging hooks.
Posting Schedule: Regular uploads to maintain audience interest.
Call to Action: Encouraged viewers to comment, guess, and tag friends.
Stock Showcase: Integrated both overage and new arrivals subtly within the challenge.
Results
Over 761,000 views on some videos, achieving viral reach.
Increased brand visibility across TikTok’s algorithm-driven audience.
Higher engagement, with viewers interacting, commenting, and sharing.
Improved stock awareness, leading to increased inquiries and website traffic.
Why Information is Key
We understand the unique needs of the automotive industry. Creating captivating visuals, whether through high-definition images or dynamic videos, that help customers connect with a vehicle on a deeper level.
Our content doesn't just show a car; it tells a story, highlights the features, and most importantly, builds trust.
When buyers can see and understand the product long before they visit the dealership, they arrive with a higher level of confidence and readiness to buy.
“Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases.”
Are you looking for automotive marketing support?
Speak to our team today and see how we can support your business.