Social Media and Content Creation - Luxury Weddings
Fuelled Agency was engaged by a luxury brand in Mallorca to elevate its Instagram presence,
with the goal of showcasing the beauty and exclusivity.
Instagram was the primary source of leads, making it crucial to share impactful, inspiring content and maintain swift responses to comments and messages.
We began by creating a blend of aspirational and behind-the-scenes video content. This approach positioned the planner as a leader in the industry.. The curated content also emphasized the unique appeal of the destination while highlighting the planner’s expertise.
“We are very happy with the increase in inquiries on Instagram since we started putting out more video content. Reach is up, interactions are up. Utilising the content on TikTokhas seen an increase in followers by 40% in the first month of working with team.”
Our strategy leveraged the power of video to drive significant results, including increased reach, engagement, and profile visits. Recognising that most Instagram-generated leads sought immediate conversations, we implemented automation tools.
These tools streamlined response times, improved lead quality, and reduced the administrative burden of qualifying inquiries.
The result was a more efficient workflow, better-quality leads, and an elevated brand presence that solidified the planner’s reputation in the luxury market.
Results
By maintaining an aspirational tone and integrating relevant keywords brides use when planning, we fostered meaningful connections and provided valuable information.
40% Increase in Followers: Within the first month of working together, A White Hot Wedding saw a 40% increase in TikTok followers, driven by the engaging video content and strategic posting.
We strategically posted during peak times when brides were most active on social media, leading to optimal engagement. This increased non-follower views on content.
One reel achieved 94 interactions, including comments, likes, and re-shares, showcasing the value of well-timed, aspirational content.